Not to be all "what can startups learn from the latest public event", but some
of the lines from Žižek's piece in The New Statement, did resonate.
The first passage is that on the mastery through a series of simple calls:
after the specialists (economic and military analysts, psychologists,
meteorologists) propose their analysis, somebody must assume the simple and
for that very reason most difficult act of transposing this complex multitude
into a simple "Yes" or "No". We shall attack, we continue to wait... This
gesture, which can never be fully grounded in reasons, is that of a Master. It
is for the experts to present the situation in its complexity, and it is for
the Master to simplify it into a point of decision.
The second point, on the leadership, struck me as if was applied to Jobs &
It is as if the Freudian rule of transference is at work here: in order for
the individuals to “reach beyond themselves,” to break out of the passivity of
representative politics and engage themselves as direct political agents, the
reference to a leader is necessary, a leader who allows them to pull
themselves out of the swamp like baron Munchhausen, a leader who is “supposed to know” what they want.
So, there. All you need to do is master the complex multitude of binary
decisions and either be or follow a charismatic leader who can inspire and
create a "molecular self-organising multitude".
In any case, do read the piece - it's good to have Žižek spell out his Leninist stance again.