We might disagree on what is and is not IoT. We will all agree that the "learning thermostat" Nest is it.
Seeing Nest's recent video promoting their Works with Nest programme piqued my interest.
"Nest propaganda" as Bruce Sterling had it is predictably polished piece of cinematography.
What struck me more is that it is all pitched for and around suburban experience. Perfect detached house, perfect car, perfect family. As if you can't really think of another use case or set of personas.
Setting aside social implications of such projection, I find it impressive that the leader in this market is not able, or willing to envisage IoT market beyond the suburbs.
I am not even expecting they went for an "innovation from the bottom of the pyramid", in the favela kind of story. Even your typical, affluent, tech-savvy urban context is entirely ignored.
Internet of Spießern?
The situation made me think of Jiri Vermeulen's sharp observation that IoT business landscape seems to be dominated by desire to control & manage, rather than share or interact.
In other words, precisely in the suburban, proprietorial,narrow-minded, or to use the German term, Spießer mode. Odd for a technology professing connections, isn't it?
What one man spills, another gathers
All this amounts to is blank space, of course. The question remains who will claim it, and how.
To be frank, I am far too new to the space to know. One name that does spring to mind is Gramofon.
WiFi-enabled music player comes from FON, the original social internet company. Would be interesting to see if the team's track record of sharing combined with inherent social nature of music gets further along this front.